June 29, 2020     Daily Post

So Good, You Keep The Box

So Good, You Keep The Box

I’ve still got the box for the original iPod in the attic.

Why?

I loved the experience that had been prepared for me throughout the unboxing.

You probably have some boxes knocking around your house too, for things you enjoyed opening.

Perhaps it’s the one from your Mac. Perhaps it’s the one from your Hermès necklace.

You kept it because the experience was great. Because it drew you closer to a brand you’ve come to value.** It was so good, you kept the box.**

Question time: how can you create an experience so great for those in your care, that they “keep the box”?