By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.
June 29 2020
I’ve still got the box for the original iPod in the attic.
I loved the experience that had been prepared for me throughout the unboxing.
You probably have some boxes knocking around your house too, for things you enjoyed opening.
Perhaps it’s the one from your Mac. Perhaps it’s the one from your Hermès necklace.
You kept it because the experience was great. Because it drew you closer to a brand you’ve come to value. It was so good, you kept the box.
Question time: how can you create an experience so great for those in your care, that they “keep the box”?