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927: Rock One First

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“We need more funnels and web pages and email sequences and other marketing stuff”

Hold up.

Short answer: you don’t need all those things.

Long answer: you don’t need all those things right now, or possibly ever, depending on your body of work and audience you’ve elected to serve.

The temptation is to throw “more” at a marketing problem in hope it will resolve itself from brute force.

What we’re all slow to learn is this:

One audience + one message = one page.

Audience, we learn, represents something far more specific than we initially think. Psychographics and demographics aside, we need to remember their relationship and appreciation of their problem (and of you), too.

Message, we learn, represents the single most important marketing tool at your disposal. The quality of your success in your endeavor is in direct proportion to the quality (not quantity) of your communication.

Leading people where they are is a recipe for success all on its own.

Leading similar people who are in different places are all opportunities to serve that you can explore after you’ve created a real difference with the first group.

Clarity let’s you choose specificity and enables you to rock one first.

So focus on Rock One, first. Better to create transformation after transformation, rather than dabble after dabble.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

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937: Connecting With Ideal Clients

When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.