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June 24, 2020 Daily Post
You may have a great product or service.
You may have great offer or powerful risk-reversal.
You may have a fair price and reasonable terms of engagement.
But if you have no voice – a unique message, shared clearly and confidently – you can be copied, moved aside or marginalized.
We can buy those things from anywhere that elects to offer them. We can only buy you from you.
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