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June 16, 2020     Daily Post

Be Specific

Be Specific

Is your product for me?

Can I tell that it’s for me just by looking at your messaging?

Your website? Your ads, your videos on social media?

Or do I need to figure that out for myself, or as part of a screening call with your sales department?

You may want to serve the world, change the world. Make that happen. But not by speaking to everyone at once. Instead, speak to your people one at a time as they gather.

Be specific. We won’t hear you otherwise.