June 06, 2020     Daily Post

Marketing Got Lazy

Marketing Got Lazy

I enjoy being marketed to. I enjoy the leadership of those who genuinely care about my causes and my works. And I enjoy pulling back the curtain for those who were lulled into the false belief that selfish ends can be masked with a guise of service.

For example:

“Get my free book, just pay the shipping… plus my one-time offer for buying my $97 shovel-ware. Video on the left, payment form on the right. Sensational copy below covering how your life is about to be changed forever.”

Anything here sound worthy of your attention and affection? Anything worth telling your friends about?

Here’s another:

“Here, have six automated emails a day from me so I can wear you down and earn an appointment with you. Each full of pictures of smiling pseudo-rich in Submariners eager to reveal how you too can live as we do.”

Anything here sounds worthy of your attention and affection? Anything worth telling your friends about?

There are a near-infinite number of ways to share valuable products or services to those who would most benefit from them. Each as unique as the product, service, and recipient.

Templates are easier.

But nothing beats a genuine heart of service for a particular body of people.