By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.
May 24 2020
Does your business give lame presents?
Let’s take a look at your social media profile. Is it mostly photos of yourself doing things you like, or pictures or boring office shots and periodical award posts? These are all pretty lame presents to gift your audience with.
Let’s take a look at the emails you send. Is each a reflection of your fiduciary responsibility to elevate the lives of your recipients? Did each reflect your ability to serve? No? Then they’re likely lame presents to gift your audience with.
Look across your whole company. At everything that touches your choice of market.
Are you giving lame presents, or presents so thoughtful that they’ll tell all their friends?