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892: Overprescribing Solutions

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We have so much opportunity and potential before us. In everything we do.

Sometimes, we over-prescribe a solution, over-paint the painting, and over-write the message.

Sometimes, simpler is better.

A funnel when a phone call will do. Marketers love their ‘funnels’, complete with lengthy (arduous) follow-up email sequences and sensationalist language. Show love to the project, not the medium. If your message is right, all you may need is a phone call to get the right message to the right person.

A book when a post will do. Every idea starts tweet-sized. Some ideas served best by growing into a blog post. Others are best served by growing into a full book. Show love to the idea, not the medium, to remove dead weight when writing.

WordPress when HTML will do. Many assume even a basic website needs a full LAMP stack server with PHP, SQL and WordPress (with its many plugins) are required for even the most simple of website projects. Love the message on the page, not the tech – sometimes a simple HTML file is all that’s required.

How could you be mistakenly adding dead weight in your projects?

How could you cut it off?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

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894: The Trick Course

“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

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Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.