Applied Ceilings

What ceilings do you install on your work?

We could install a technology ceiling where we short-change ourselves on equipment, electing to forgo our potential in favour of a few dollars. Or we could invest in what takes us where we believe we’re capable of.

We could install a communication ceiling where we short-change ourselves on messaging, electing to forgo an effective website in favour of a few dollars. Or we could invest in what takes us where we believe we’re capable of.

We could install a presentational ceiling where we short-change ourselves on our market positioning, electing to forgo a proper phone service or respectable suit in favour of a few dollars. Or we could invest in what takes us where we believe we’re capable of.

Most ceilings are self-inflicted.

Be mindful of that as you make your decisions.