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May 08, 2020 Daily Post
You’ve seen both of these. Which would you rather buy form?
“I need you to buy this thing so I can get what I want.” For examples of this, open Instagram and scroll down until a sponsored post emerges. You’ll find them. It’s this undertone that makes us not trust them.
“I’ve made this and it’s bloody brilliant, have it if you want it.” For examples of this, watch someone like Jobs or Gates reveal something they’ve worked on. It’s this undertone that makes us want what they made.
If you hold up the work above yourself, we trust you more. If you hold up yourself above the rest of us, we scroll on by.
Which are you doing with your marketing communication?
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