May 03, 2020 Daily Post
Hands up if you’ve ever had to go looking for single-cell round batteries on Christmas Day, because somebody got a present that didn’t have batteries included.
How annoying is it when the manufacturer didn’t anticipate the recipient wanting to turn it on when they got it?
There’s a lot of content online that ships without batteries – and you can only get those batteries if you sign up for the more expensive offering.
Marketing techniques like this can actually be pretty effective in generating low figure sales… But they dilute the value of your word in the process. Is it worth it? Really?
If low-ticket single-purchase operations sound appealing to you, go right ahead.
But if you want to build something significant, remember:
The disguise doesn’t work anymore.