Oh Look, Another _________ In My Feed

Oh look, another marketer in my feed selling me his Facebook ads service. We’ve all seen them, and they all look the same. It’s like a relay race of navy blazers and Maseratis, each following the same script as the one before it. We’d remember any of them if any of them did something a bit different, such as focusing on us instead of themselves.

Oh look, another book that will “change my life” in my feed for me to “just cover the shipping” on. We’ve all seen them, and they all look the same. Another relay race of ‘funnels’ and up-sells designed to make money accidentally fall out of our pockets. We’d remember any of them if any of them did something different, such as focusing on us instead of themselves.

You use the same Internet that I do. You’ve seen these patterns.

Do you follow them, or do you… do something different, such as focusing on those you wish to serve, instead of on yourself?