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April 18, 2020 Daily Post
We see a lot of marketing online that says, “It’s so easy to be successful, see?”
What this communicates to other marketers is, “If it isn’t this easy for you, surely you’re not very good at marketing.”
Or to people trying to other health enthusiasts is, “If it isn’t this easy for you, surely you’re not very good at health.”
It’s a race now. To convince the world it’s easy for you, too.
When it becomes a race, we can forget that ‘easy’ isn’t the point.
The promise of ‘easy’ merely panders to those desperate enough to look for a way out. If you do work that matters, save these people by telling them the truth, showing them a better way, and taking them there.
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