If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
April 6 2020
Ever tempted to shed your principles when opportunity knocks?
During a global pandemic, a lapse in principles could earn you some quick money, while needs are greater and options scarce. This act today comes at the expense of being trusted tomorrow.
When there’s a social need, a lapse in principles could earn you reluctant market domination today, while needs are greater and options scarce. Or you could take a stand and be rewarded in proportion to your contribution tomorrow (and every day after that).
When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.
A lapse in principles rarely pay off.
Principles work better.