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843: It’s Simpler When You Focus On The Right Things

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It really is:

How many pages does your website need? As many as your visitor needs, for as many types of visitor as you need. One Audience + One Message = One Page.

How many products does your company need? As many as your team can deliver methodical, predictable, transformational results with, that solve actual problems for those you wish to serve.

What type of office hardware/software should you use? Whatever will enable you to produce the best results for those in your care. The paintbrush is bought by you on behalf of those who buy art, not for you as the artist.

What should we do about the Coronavirus in our business? Whatever will best serve those in your care and those who ought to belong in your care during these times. If their needs changed slightly, respond accordingly in their best interests.

Are you focused on the right things, or are you complicating things by focusing on the wrong things?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

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894: The Trick Course

“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.