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835: If You Want To Be Successful

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How many catchphrases like these have you seen in your life?

Here are three classics:

“Read at least 5 books per month if you want to be successful.” Tropes like these breed the notion that reading creates progress. Reading simply corrects action. Correct action creates progress.

“Outwork your competitors if you want to be successful.” Overworking and “hustle” breed the notion that hard work creates success. Farmers work harder and longer hours than chartered accountants, yet the former usually earns less than the latter.

“Learn how to sell anybody if you want to be successful.” Becoming an annoying salesperson breeds distrust in everybody, such that we go out of our way to avoid anyone who sounds like they want to “sell anybody”. We buy from those we trust, those who wouldn’t “sell anybody”.

Read to learn, work smart, help people achieve their goals. Or, “do the opposite of the catchphrases”.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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847: Lapse In Principles

When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.

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842: Websites That People Want

Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.