When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.
March 22 2020
What’s important right now?
Every priority is like a pebble in a body of still water: the more you drop in, the more ripples emerge.
If your answer depends on the day or the hour, nobody will be able to tell where the ripples are coming from, nor will they have a clear view of the pebble.
If your answer remains constant, the ripples all point to the pebble and visibility is greatly enhanced as the water settles.
Most organizations doing important work don’t seem stressed or frenetic because they’re doing the wrong things. Rather, because they didn’t commit to their priorities.
Do you know what yours are in your pursuit of important work?