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832: You’re Confusing Everyone

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What’s important right now?

Every priority is like a pebble in a body of still water: the more you drop in, the more ripples emerge.

If your answer depends on the day or the hour, nobody will be able to tell where the ripples are coming from, nor will they have a clear view of the pebble.

If your answer remains constant, the ripples all point to the pebble and visibility is greatly enhanced as the water settles.

Most organizations doing important work don’t seem stressed or frenetic because they’re doing the wrong things. Rather, because they didn’t commit to their priorities.

Do you know what yours are in your pursuit of important work?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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847: Lapse In Principles

When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.

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842: Websites That People Want

Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.