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823: Worst-Case-Scenario Tasks

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Anyone who’s built a business knows how important worst-case-scenario tasks are.

We like working on best-case-scenario tasks needed to push our work forward. There’s a lot of worst-case-scenario tasks that tend to get put off until later, such as getting policies and processes in place. Because, y’know, Instagram Story Ads are perceived to be more exciting.

Then you wish you’d done the worst-case-scenario tasks too. When a project or company starts to grow, the lack of processes mean nobody really knows what they’re doing and balls start being dropped. The lack of proper policies mean that legal issues could sink your operation overnight.

If you do work that matters, you need to do both. You need great offers, great value, fair pricing and a story worth sharing. Just don’t forget to back those offers up with policy and strengthen the value with process so you can continue to tell that story for many years to come.

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Adam’s Daily Post

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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847: Lapse In Principles

When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.

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842: Websites That People Want

Is your website’s performance going down?
Normal, these days.
Stalking people with pixels so you can later hammer them with ads, or forcing email opt-ins to access information is not how people want to connect. It worked for a time. That time has passed.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.