February 27, 2020 Daily Post
Who decided how we should do things and who the market leader is?
Facebook ads are the best way to attract leads? Facebook and Facebook advertising vendors would have you think so. Our Creative team produces advertising (albeit in an aggressively privacy-conscious and no-snooping way) but they wouldn’t try to convince you it’s the only way, the easiest way or the fastest way. It’s a way, not the way.
Google Chrome is the best web browser there is? Google‘s website will peddle it so that you think so. But there are many wonderful browsers out there – like Firefox for instance – that have lots to offer (like respect for your privacy) that you may have never tried before. It’s a browser, not the browser.
The big player in your industry is the big player because they’re best? They would have the market think so. There are many other players in the market who think so too, consequently. But you are the best – for a certain body of people – and it’s your moral responsibility to outthink those who think they can outmuscle your rightful market position in the eyes of those you can serve best.
The market chooses, as much as big players try to influence that choice. Give the market the message they need to hear to make the right choice.