February 26, 2020 Daily Post
It’s never just about price. Or just about value.
Our Creative team’s consulting-only package (called “Execute”) works because the information is valuable and the cost drives action.
The latest iPhone sells because the product is good at what it does and the cost ensures it’s good at what it does.
We all need to design a price for our work, even if the price of some pieces is $0. If our work matters – if we wish to create change with the fruits of our labour – we must remember: it’s never just about price. Or just about value.