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793: In Defense of the Empty Boxes in Your Calendar

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When you have lots to do, a good idea might be to use a calendar to help visualize your time.

“Great, now I can see all the time I actually have available to do things in!” we might say to ourselves.

The danger then becomes attempting to resist the urge to fill in the empty boxes.

“I’m doing nothing from 2:40 until 2:50, I’ll add another task there.”

This post is in defense of the empty boxes. Consider this:

#1 If it’s not a Priority, it’s a Distraction. Adding things to the day that didn’t need doing distracts you from doing the important work. The margin you could have had to prepare your mind to do your best work was shattered in exchange for what…checking your email again?

#2 What does [this] need from [me] [today]? This, Me and Today are the three things to pay attention to. Anything outside of these parameters does not belong in that calendar day, no matter how many empty boxes you have in the calendar. Why? See #1.

You do better work when you focus on what matters, instead of maximizing and optimizing your way to mediocrity.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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903: Motive Matters

If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.

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902: FOFOMO

Where evening learning and relaxation were possible, FOMO replaced with negative news cycles and stodgy nights of streaming video.
What we really need is FOFOMO – fear of missing out.

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901: The Birthday Test

A key distinguishing factor in effective marketing for cause-driven work is simply caring more. Consider the birthday test above to be a crude indicator of whether or not you’ve got work to do in this area.

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900: Wins Along The Way

What positive change you can create for others as a result of doing this work.
Whether this work is worthy of you, not if you’re worthy of it.
Goals move. Celebrate the process, it’s all we have.

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899: Marketing and Pets

If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
Your message is your way of showing you care

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898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.