If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.
February 10 2020
Can you manufacture good fortune?
Rota Fortunae – the capricious symbol of fate – spins as it pleases, doesn’t it?
“That was lucky.” Was it? Or did you just show up fully and regularly enough to tip the scales on your favor?
”Life’s not fair.” Maybe. But doesn’t it often become a little more fair for some who show up fully and regularly enough to tip the scales in their favor?
“They’re to blame for this.” Probably. But don’t many problems get solved not from assigning blame but taking responsibility for making a difference?
Maybe the marketplace is down, your industry is tough and you seem down on your luck at the moment.
But maybe, the solution is to simply show up fully and regularly enough to tip the scales in your favor.
See you tomorrow.