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789: Why You Should Sign Your Work

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Signing your work changes things.

The Apple Card has been “signed” by Apple as being the way Apple does things. But it’s controlled by Goldman Sachs. Debtors are treated as GS customers (usually bad), not Apple customers (usually good). Apple signed it, so Apple should make it better.

Google search results have been “signed” by Google as being the way Google does things. But when they launch a travel tool and push TripAdvisor (etc) out of view, Google’s telling us that “the most profitable results” are more important than “the best results”. Google signed them, so Google should make it better.

If they do or they don’t isn’t the point – their decisions tell us what kind of brands they really are.

What kind of brand are you? Sign your work and show us.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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903: Motive Matters

If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.

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902: FOFOMO

Where evening learning and relaxation were possible, FOMO replaced with negative news cycles and stodgy nights of streaming video.
What we really need is FOFOMO – fear of missing out.

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901: The Birthday Test

A key distinguishing factor in effective marketing for cause-driven work is simply caring more. Consider the birthday test above to be a crude indicator of whether or not you’ve got work to do in this area.

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900: Wins Along The Way

What positive change you can create for others as a result of doing this work.
Whether this work is worthy of you, not if you’re worthy of it.
Goals move. Celebrate the process, it’s all we have.

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899: Marketing and Pets

If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
Your message is your way of showing you care

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898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.