When you’re effective at marketing communication, a lapse in principles could earn you the world today, until people get wise to your manipulation of power. Or you could use your skills to help people go where they want to go, so they’ll remain loyal for life.
January 14 2020
It’s a choice.
Travel to conferences and events: Go to them if they engage you and bring out the best in you for the benefit of your important work. Or stay home with your family if that engages you more, and let someone else go. It’s a choice.
Overwork in the name of ‘hustle’: Do it if it engages you and brings out the best in you for the benefit of your important work. Or pick a pace of sustainable long-term engaging ‘toil’ instead, where you may not out-work them, but will almost certainly out-last them. It’s a choice.
Check your email this many times: Live in your inbox if it engages you and brings out the best in you for the benefit of your important work. Or pick 1-2 times per day you’ll engage email. Or let someone else do it if they’re better at it. It’s a choice.
Whenever something you’re “supposed” to do comes along… What will you choose?