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February 22, 2018     Daily Post

Preach to the choir

What’s wrong with preaching to the choir?

We use this phrase to suggest something is redundant. But we have the choir’s attention. Shouldn’t they have ours?

  • From sales to service: prospects need to find the faith. Converts need to go deeper in their faith. Take them there, be it with mini-courses, training, events or opportunities to go deeper with you.
  • From lost to found: celebrate those who saw the light, be it with an endorsement, certification, featurette or gift.

Those who’ve not yet experienced your team’s work need a sales experience to help them make the right decisions. Those who’ve seen your genius need serving and celebrating more than they probably are.

How could you preach to your choir?