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727: Knock Knock

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Remember when the answer was, “Who’s there?” instead of, “Go away”?

We’re all experiencing inbox fatigue. It doesn’t have to be this way:

We over-subscribe and under-read because we’re afraid of missing out, or forgot to unsubscribe from the things we don’t actually read anymore. And so, we miss out on the important things.

We over-share and under-connect because people over-subscribe and under-read. There’s less room for quiet, thoughtful connection by email than their used to be. They’re hard to hear over the noise.

We can choose to listen though. There are a few senders that I make time to read from because they chose quiet, thoughtful connection over trying to be the squeaky wheel. We don’t need megaphones to speak with those who care about us.

So what’s the solution to the noise? Care more.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

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