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725: Your Weeks Are Slipping By

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I like months. We gave them names, so each means something different to us.

January and July are very different months. As are August and December.

We have emotions attached to each different month. In December we often become more reflective about the year just passed. In January we often become excited about the year ahead.

What about W49?

Enabling “week numbers” on our devices gives names to every week of the year. Except we don’t have much attachment to “W49”. Not like we do with “April”.

If “April” slips away without any progress or momentum, we feel bad. We lose April.

If “W49” slips away without any progress or momentum, we barely think anything of it. There’s always next week.

  • W49 should mean something to us: It’s a full week in December, a quarter of that month, and one we won’t get back.
  • Attachment to weeks gives us 56 goals to pursue: Not every week needs to launch a new product or other major milestones, but every week should mark a new level of achievement and progress toward things that matter.
  • Turn on ‘week numbers’ on your devices: We only get one shot at each week, just like we do each month. Know their names.

How would our meaningful, important work if we were to treat every week with as much significance as a year? What if our personal growth, professional development and relationships each had “W49” goals as well as just “November” goals?

Your weeks are slipping by. We can’t slow time, but we can pour more significance and intention into our weeks, if we choose.


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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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977: Long Term Decisions

Our choices will be recognized and remembered by our clients.
The decisions you make today may not be COVID-serious. But our decisions matter: which route do you take, the one that benefits everyone long-term, or the one that benefits you short-term?

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975: The State vs The Interstate

For example, our creative team does a lot with legal businesses. What they need is different to what healthcare companies need, so the services, offers and goals all differ massively. Furthermore, not all legal businesses are the same. Small sole proprietorships in one sector have totally different needs, strengths and weaknesses than multi-focus, multi-location practices do.

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974: Test Tube Clients

It’s a conversation, one where you hand your best customers a cup of tea and ask, “So tell me something about yourself I don’t know.”
It’s not one where you hand your best customers a test tube and ask, “Drink this, I want to see what happens when you do.”

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973: Meet The Narrator

Hearing this voice is rare. Following this voice is rarer.
The Narrator isn’t about the glory, but the transformation possible for those who listen, and for those who listen to those who listen.
We should all try to listen to The Narrator a little more often.

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972: Meet Mort

Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead. Don’t be like Mort.

You are creating what matters.

How can we help you sell it better and make more impact?

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