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720: It’s Not Perfect…

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…And it never will be.

The work you care about is not perfect, but the fact you wish it were is part of why you’re the right person for the job. There are many out there who settle for mediocrity, not you.

The relationships you care about are not perfect, but the fact you wish they were are part of why they’re blessed to have you. There are many who would bail at the first sign of trouble, not you.

The causes you care about are not perfect, but the fact you wish they were – to make them in effect ‘redundant’ – is part of why they need you. There are many who would prefer to milk the process instead of solving the problem, not you.

If you can see it’s not perfect, but still have the courage to press Publish while you strive for the next level of excellence, the marketplace and the world is blessed to have you. Remember that.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.