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717: The Importance of a Safe Pair of Hands

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Why did you buy that?

Why did you choose that particular car dealership to do business with? Was it because of the broad inventory or the fact they were the only one who didn’t lie?

Or that smartphone manufacturer? Was it because of a gimmicky feature, or that you trusted you’ll be well looked after years after your purchase?

Or that tailor for your new suit? Was it because they were cheaper, or that you trusted they’d take good care of your investment?

Or that business consulting service? Was it because of flexible pricing and fancy closing scripts, or that you felt like they were a safe pair of hands?

Being ‘a safe pair of hands’ rarely makes the list of things sales teams and businesses consider while presenting their products and services.

And yet, often, it’s the very thing we’re all looking for.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.