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717: The Importance of a Safe Pair of Hands

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Why did you buy that?

Why did you choose that particular car dealership to do business with? Was it because of the broad inventory or the fact they were the only one who didn’t lie?

Or that smartphone manufacturer? Was it because of a gimmicky feature, or that you trusted you’ll be well looked after years after your purchase?

Or that tailor for your new suit? Was it because they were cheaper, or that you trusted they’d take good care of your investment?

Or that business consulting service? Was it because of flexible pricing and fancy closing scripts, or that you felt like they were a safe pair of hands?

Being ‘a safe pair of hands’ rarely makes the list of things sales teams and businesses consider while presenting their products and services.

And yet, often, it’s the very thing we’re all looking for.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

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894: The Trick Course

“The path to success is to not buy sensationalist crap like this. Focus on doing your meaningful work for those you wish to serve, no shortcuts.”
I decided to save you the embarrassment by writing this blog post instead.

You are creating what matters.

How can we help you sell it better and make more impact?

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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