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715: Is This That Which I Feared?

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A famous Stoic phrase, “Is this that which I feared?” lends itself to meaningful pursuits of important work:

Your vision isn’t as far along as you’d hoped. “is this that which I feared?” You never had it, so you never lost it. You can still have it, providing you work smart. Everyone has their own timing, their own journey; it’s what makes yours special, a story worth telling one day.

You lost everything on some bad deals. “Is this that which I feared?” You didn’t lose your will, nor your capacity nor your capability to do it again. You came into the world with nothing, you’ll take nothing with you, and you’ve every capacity to create what you decide to create.

You fudged an important sales presentation. “Is this that which I feared?” You didn’t lose your ability to improve your skills, nor your ability to have another presentation with someone else. Possibly even with the same people. None of us were born into the world with such skills.

Embracing “Is this that which I feared” reminds us that in darker moments, “Yes, this is what I had feared.” And here you are, healthy and able.

So, with less fear in your way, go. Make a difference.


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Helping teams doing work that matters, do more of what matters.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.