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707: Worth Is Relative

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How much is your furniture worth?

I’m about to move countries. So there’s furniture for sale. How much is it worth?

You couldn’t sell the furniture you bought yesterday for the price you bought it, because you don’t have the brand that the furniture store has. The trust and commitment is different, so you make less.

You may sell your things for less than you think they’re “worth” because you’re buying freedom to move, rather than selling a great experience. You’re still the buyer. The experience and focus is different, so you make less.

Yet you could outshine the original store by becoming a trusted, niche advisor, because you have more trust and provide a better experience than the furniture store ever could. Because that is your space now. Because you’re uniquely focused on making a great experience for a very particular body of people.

Worth is relative. It’s not about the item on offer. It’s about the relationship, the focus, and the commitment to those in your care.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.