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706: You’re Pushing Them Away

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Did you know you’re pushing those you wish to serve…away?

An old friend did a yard sale earlier this year.

While they were setting up their (very lovely) wares in their yard, there was a concern about whether or not the signposts should be put out on the street before or after setup was complete.

The concern was this: “If I put the signposts up now, I might start drowning in punters before I’m ready.”

So the signposts weren’t set up until much later, after many yard-salers were done with their search.

We do this in our businesses all the time.

“We don’t use SMS, WhatsApp, Messenger.” Fear of being overrun with contact? That’s unlikely to be your problem. More than likely, many in your audience are living their lives and aren’t thinking about you most of the time. But when they are, you could be there to help them.

“We won’t talk to you on that platform.” Fear of getting lost in so much communication? That’s unlikely to be your problem. More than likely, your disorganization will be revealed. You could be limiting contact with those you wish to serve because of your issues.

“We don’t like it when clients call us.” Fear of having your day derailed with calls? That’s unlikely to be your problem. More than likely, if those in your care need to talk to you, you’ve a service begging to be offered. You could be willfully ignoring product development opportunity.

Are you pushing your audience away? Why?


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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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946: The Design For The Job

If we design something so cool and simple that nobody can use it because the intended audience uses it so often that options are buried frustratingly deep – instead of letting them learn faster ways of doing things – is it really all that cool? Products for editing complex video, for instance, should give videographers power, not coolness.
Sometimes simple is better than power.

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945: The Way Tools Feel

It’s why you use the computer you do. Or the phone you have. Or the car you drive, or the brand of shoes you wear. Few of those things were bought purely for functionality and price.
What do you value? How can you reveal that in your work, so that those like you can find you and buy as an expression of their shared belief?

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943: Better Than Passion

By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

You are creating what matters.

How can we help you sell it better and make more impact?

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