Contact Us

705: Make Them

Post thumbnail

When you write a blog post and publish it, it becomes live for the whole world to see.

Surely, then, people who have the problem you’re presenting will read your post and move forward with your call to action, right?

However, the problem is this:

“People” aren’t reading it.

The moment you hit the button “Publish” is not necessarily when others need your support. Even if you were to post a tweet with a link to your new blog post, that tweet is visible for only a few minutes of a single day in one timezone and then poof, it’s gone.

Other people spend as much time trawling through week-old tweets as you do.

This means you’re putting in a significant amount of work, only for a few mere minutes of potential attention, for those who happen to follow you or be looking at that particular hashtag search…

Does this sound like an effective way of helping those you wish to serve?

People aren’t listening.

If you can save them… make them.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.