Others, you’ll try to automate something and the reaction will be painful:
“That wasn’t for me”: A great marketing message should never hear a response like this. If you run an ad and someone thinks this then your targeting was off, but if you email someone and they think this, then you messed up. Email is a personal space – “spam” can be quantified as “that wasn’t for me”.
“That wasn’t you”: There are some things that you bring to the table that people find really special. When you don’t do them, people will take notice. Virgin isn’t Virgin without Richard. What are you trying to let go of that you should instead be leaning more intimately into?
“That wasn’t worth it”: The ultimate punishment for the sins above is this statement. Automation should equate to an enhanced experience, not a diluted experience. If people thank you for your automation efforts, you succeeded. If they leave or feel disappointed in you, add back what was lost immediately, before you lose that which makes you, you.
Automation and delegation are important for meaningful work’s pursuit to touch more lives of those it can help transform. But only if it remains meaningful work, and the lives it touches are still experience just (if not more) transformation as a result.
Finally, it suggests that Not Urgent + Important = Decide when to do it. This is something we can agree with. This is, in fact, what most of our work should be. We should aspire for this to not be bucket #2, but bucket #1.
It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.
A financial blow is a setback if we feel we were somehow owed the funds we no longer have. But if we make peace with the fee and get it processed so we can move on with creating more resources, it’s a setforward.
If you want to grow your body of work to become more profitable, you’ll probably incur more fees, from service providers and the state. Those taxes are optional, it’s a trade, money in exchange for the thing you want (to grow).
It’s probably in your communication skills and/or the mastery of your craft. Doing great work and knowing how to share it with the world are among the biggest sticking points for businesses doing work that matters.