Others, you’ll try to automate something and the reaction will be painful:
“That wasn’t for me”: A great marketing message should never hear a response like this. If you run an ad and someone thinks this then your targeting was off, but if you email someone and they think this, then you messed up. Email is a personal space – “spam” can be quantified as “that wasn’t for me”.
“That wasn’t you”: There are some things that you bring to the table that people find really special. When you don’t do them, people will take notice. Virgin isn’t Virgin without Richard. What are you trying to let go of that you should instead be leaning more intimately into?
“That wasn’t worth it”: The ultimate punishment for the sins above is this statement. Automation should equate to an enhanced experience, not a diluted experience. If people thank you for your automation efforts, you succeeded. If they leave or feel disappointed in you, add back what was lost immediately, before you lose that which makes you, you.
Automation and delegation are important for meaningful work’s pursuit to touch more lives of those it can help transform. But only if it remains meaningful work, and the lives it touches are still experience just (if not more) transformation as a result.
Growth could mean creating jobs for people who may not otherwise have them, or to build a culture that changes the culture. Making great environments for people to do meaningful work is an acceptable byproduct of growth.
Your marketing doesn’t need to really understand you to get passable results. Yet when BuiltForImpact (a great website system) makes a focus on powerful storytelling website to transform brands, You feel how much the team cares about helping good companies succeed.
Go to conferences and events if they engage you and bring out the best in you for the benefit of your important work. Or stay home with your family if that engages you more, and let someone else to go. It’s a choice.