November 13, 2019 Daily Post
Why are they talking to you? Because you might be able to help them solve a problem.
Why are you talking to them? Because you might be able to help them solve a problem.
If they’re not interested, you’ve not connected with the problem, or that it can be solved.
The goal isn’t sales, or conversions, or signups, or any other selfish metric commonly tracked on conversations that involve sales, conversions, and signups. The goal is to help them move forward, if you’ve a way to genuinely do that. And not just any old way, but in the best way for them, at the best frequency, in the best quantity, with the best team, all for their benefit.
Empathy and understanding helps make sure you know the problem. Your expertise and commitment to your audience makes sure you have access to the solution. Connect those dots for those you wish to serve.