Decorative image

Subscribe to Adam’s Insiders

You’ll receive one email per day, dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

GDPR Protected. Privacy Policy.

Contact Us

686: Your Product Or Service Isn’t The Point

Post thumbnail

I mean, people are buying things they need, but hopefully that’s not all you have on offer.

Otherwise, you run the real risk of being commoditized.

  • It could be a sense of significance being bought; the feeling of accomplishing something worthwhile.
  • Or protection; the feeling that they’re being well looked after as a result of making this investment.
  • Or advocacy; buying not only from need but as an expression of a shared belief.
  • Or momentum; the belief that this action will propel them forward in their pursuits.
  • Or time; either to be able to spend it where they love spending it, or to be free from spending it where they’d rather not.
  • Perhaps offering a high-touch concierge experience in an industry full of low-touch do-it-yourself experiences.
  • Or the ability to go on a journey; a process they’ve never been through before in a market that never shows how the secret-sauce is made.
  • Or the offer of accountability; buying while knowing you’ll be personally assured of progress regardless of your willpower or distractions.
  • Perhaps it could be novelty on offer; the ability to engage in a service in a way never offered before that makes it stand out and noteworthy.

Whatever meaningful work you produce and whatever you sell, the product or service isn’t the point. Are you taking people where they want to go? Will it be the ride of their lives, one they’ll tell others about?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.