October 14, 2019 Daily Post
Not many things are worth getting by email.
So many requests for your email address, so few things worth the exchange.
Herein lies the problem: it has become an exchange. It’s a barter.
Things we barter for
When the opt-in wasn’t really necessary, when we know it’s a gateway that didn’t need to be there, we know we’re bartering. When we barter, we know they’re playing games, and they know we’ll enroll with our ‘buyer defenses’ up.
How’s that for a good start to a relationship?
Better than barter
These are times where it makes more sense to share our contact information than to not. No bartering here – the very act of opting-in is a service to us in the first place.
The question is, if not bartering for emails makes us feel so much closer to a company or an individual than when they do barter… why barter for emails at all?