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665: Sunk Costs Sink Your Best Work

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“This time, this will work…”

Will it?

The project that isn’t working won’t benefit from stubborn pursuit. Listening to those you wish to serve and modifying the initiative is the path to progress. To continue to invest in a direction you’d prefer merely because of the time and money you’ve already invested is to curse your future time and resources to the same fate.

The marketing channel that isn’t working for you won’t benefit from more advertising spend. Modifying the value you extend to those on that channel so that it’s actually useful to them – or selecting a channel better suited to those you wish to serve – are the only options available to you. To continue to invest more time and resources without change is to curse future time and resources to the same fate.

The team member that isn’t working won’t benefit from being allowed to continue in mediocrity. Leading them to excellence or releasing them to find a role they can thrive in are the only options available. To enable others to produce fractional results for your cause and their lives because of the time and resources you’ve already invested in them is to curse your future time and resources to the same fate.

We can’t create an impact on the future by holding on to what got us here. If you’ve a mission to pursue, your meaningful work deserves better than to be shackled with your past.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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903: Motive Matters

If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.

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902: FOFOMO

Where evening learning and relaxation were possible, FOMO replaced with negative news cycles and stodgy nights of streaming video.
What we really need is FOFOMO – fear of missing out.

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901: The Birthday Test

A key distinguishing factor in effective marketing for cause-driven work is simply caring more. Consider the birthday test above to be a crude indicator of whether or not you’ve got work to do in this area.

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900: Wins Along The Way

What positive change you can create for others as a result of doing this work.
Whether this work is worthy of you, not if you’re worthy of it.
Goals move. Celebrate the process, it’s all we have.

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899: Marketing and Pets

If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
Your message is your way of showing you care

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898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.