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665: Sunk Costs Sink Your Best Work

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“This time, this will work…”

Will it?

The project that isn’t working won’t benefit from stubborn pursuit. Listening to those you wish to serve and modifying the initiative is the path to progress. To continue to invest in a direction you’d prefer merely because of the time and money you’ve already invested is to curse your future time and resources to the same fate.

The marketing channel that isn’t working for you won’t benefit from more advertising spend. Modifying the value you extend to those on that channel so that it’s actually useful to them – or selecting a channel better suited to those you wish to serve – are the only options available to you. To continue to invest more time and resources without change is to curse future time and resources to the same fate.

The team member that isn’t working won’t benefit from being allowed to continue in mediocrity. Leading them to excellence or releasing them to find a role they can thrive in are the only options available. To enable others to produce fractional results for your cause and their lives because of the time and resources you’ve already invested in them is to curse your future time and resources to the same fate.

We can’t create an impact on the future by holding on to what got us here. If you’ve a mission to pursue, your meaningful work deserves better than to be shackled with your past.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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