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655: Honoring The Process

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How much you honor the process affects how much you succeed.

The sales conversation desperate to go off-course is far less likely to help the prospect move forward unless you can keep it on course. Providing there is a course, of course: to bring them maximum ethical advantage in the best timing for them.

The customer or client eager to buy right now is far less likely to get the result they’re looking for unless you keep them focused on their own goals. Providing there are goals, of course: your process is to keep the main thing for them, the main thing.

The marketing system that “isn’t working” is far less likely to “work” unless you can honor the process of seeing it through to fruition. Providing there is a process, of course: the one where you remember to be disciplined, methodical, and strategic.

Honoring the process is what keeps you away from frenetic tactic-switching and inconsistent performance.

Do you honor the process?


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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732: Is the Goal the Goal?

We all set goals. Did you set the right ones?
Designing a lovely new interface: is the goal a lovely new interface – something never seen before so you can impress yourself – or is the goal to support those who will use it toward their goals?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.