September 24, 2019     Daily Post

The Antidote To Professional Fear

Here’s the big secret of most experts and professionals.

Most are afraid.

Of being wrong about being good at what they said they were.

Of being found to not be as good as they said they were.

Of being too late, too soon, too cheap, too expensive, too brief, too verbose, too similar, too different.

The reason? Because they made it about them.

About their talents, rather than the empathy for those in their care.

About needing to know all the answers, rather than embracing the role of finding the answers as an act of service to those in their care.

About needing to do what their industry dictates as “right”, rather than what those they wish to serve really need from them.

Marketing isn’t about you, and neither is service. The more you understand this, the less fear you’ll have to wade through.