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650: The Simpler Way

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When there’s a simpler way and a complex way, do it the simpler way.

Not to be confused with ‘the easy way’.

The simpler way is always there, it’s just never the one we notice first.

When trying to craft a marketing message, you may find yourself with pages and pages of important things to convey. The simpler way requires sacrificing paragraphs, axing features, and turning the focus away from yourself onto those you wish to serve.

When developing a product for the market, you may dream of all the things it could do, for so many people. The simpler way requires removing many of those things, for many of those people, so it can best serve your chosen few.

When you want to change the world, you may enthusiastically invest in all the areas you wish to create transformation in. The simpler way requires you to focus on that which most needs you right now, and leave the rest for another day.

Looking for the simpler way takes work.

Don’t think you’re doing your work a disservice by ‘lazily’ pursuing the simpler way. The complex way is lazy way.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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