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647: The Lonely Leader

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If a leader has no followers, are they really a leader?

We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

Loneliness has a bad rap. It’s considered to be all-bad. But it serves an important role in the production of leaders and the meaningful work they inspire.

  • Mandela didn’t have any Twitter followers when he stepped into his role of leadership. His eight-by-seven concrete cell had no visitors. But his time alone invariably created margin for the development of his resolve.
  • Branson didn’t turn to legions of fans when he mourned the loss of ventures that failed. From failed vodka and soda lines to failed websites and bridal stores, he’s had more failures than most. But the time he spent on the ground bred the confidence to go for his big wins.
  • Churchill turned to scotch, not Facebook, during his attempts to keep England’s spirits up as Messerschmitts sailed over the channel. Yet he managed to inspire a nation to hold its morale up despite seemingly insurmountable odds.

That which makes loneliness bad, also makes it good: it’s a compass. It’s a call to action; to gather your thoughts, managers, or family together to connect.

Thoughts need to connect. That’s where ideas come from.

Teams need to connect. That’s what puts ideas into motion.

What makes you lonely? Go there and learn the lesson it’s trying to teach you.


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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