Contact Us

645: Popularity VS Respect

Post thumbnail

Sometimes you can get both at the same time.

Oftentimes though, one comes at the expense of the other.

When the late Steve Jobs asked designer Rand to produce some logo options for his “NeXT” brand, Rand retorted, citing he will make only one. 

And that it will be the best one he can muster. It was an unpopular choice to challenge Jobs. But he earned him his respect. He moved from a consultant to a respected professional endorsed by the co-founder of Apple.

Many musicians, in pursuit of broader reach, will gladly endorse a sugar-water brand in exchange for funds to further develop their brand. Little do they know, for many musicians, that “brand development” simply results in the diluting and marginalization of their brand. They move from “undiscovered musician with a voice” to “just another voice on the radio”.

Sometimes we can choose both popularity and respect.

But when you have to choose, what’s it to be?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

VIEW ON AMAZON
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

Post thumbnail

678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

Post thumbnail

677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

Post thumbnail

676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

Post thumbnail

675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.