Decorative image

Subscribe to Adam’s Insiders

You’ll receive one email per day sharing ideas, insights and challenges to help you create and sell what matters, for the betterment of your cause.

💪

We promise not to spam you, track any identifiable activity on our website, or use email open/click activity. Privacy Policy

×
Contact Us

645: Popularity VS Respect

Post thumbnail

Sometimes you can get both at the same time.

Oftentimes though, one comes at the expense of the other.

When the late Steve Jobs asked designer Rand to produce some logo options for his “NeXT” brand, Rand retorted, citing he will make only one. 

And that it will be the best one he can muster. It was an unpopular choice to challenge Jobs. But he earned him his respect. He moved from a consultant to a respected professional endorsed by the co-founder of Apple.

Many musicians, in pursuit of broader reach, will gladly endorse a sugar-water brand in exchange for funds to further develop their brand. Little do they know, for many musicians, that “brand development” simply results in the diluting and marginalization of their brand. They move from “undiscovered musician with a voice” to “just another voice on the radio”.

Sometimes we can choose both popularity and respect.

But when you have to choose, what’s it to be?

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

LEARN MORE
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

Post thumbnail

903: Motive Matters

If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.

Post thumbnail

902: FOFOMO

Where evening learning and relaxation were possible, FOMO replaced with negative news cycles and stodgy nights of streaming video.
What we really need is FOFOMO – fear of missing out.

Post thumbnail

901: The Birthday Test

A key distinguishing factor in effective marketing for cause-driven work is simply caring more. Consider the birthday test above to be a crude indicator of whether or not you’ve got work to do in this area.

Post thumbnail

900: Wins Along The Way

What positive change you can create for others as a result of doing this work.
Whether this work is worthy of you, not if you’re worthy of it.
Goals move. Celebrate the process, it’s all we have.

Post thumbnail

899: Marketing and Pets

If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
Your message is your way of showing you care

Post thumbnail

898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.