Instagram or Facebook?

Twitter or LinkedIn?

Direct message sequences or sponsored posts?

Story ads or newsfeed ads?

Comment engagement or group engagement?

There is no perfect, one-size-fits-all, clean-and-tidy golden channel. There are simply other people also using the internet, usually with the same goals as you.

Can you help them solve a real problem? Prove it. It’s your ability to understand and serve people that makes the difference, not the channel you choose.