There Is No Golden Channel

Instagram or Facebook?

Twitter or LinkedIn?

Direct message sequences or sponsored posts?

Story ads or newsfeed ads?

Comment engagement or group engagement?

There is no perfect, one-size-fits-all, clean-and-tidy golden channel. There are simply other people also using the internet, usually with the same goals as you.

Can you help them solve a real problem? Prove it. It’s your ability to understand and serve people that makes the difference, not the channel you choose.