Instagram or Facebook?
Twitter or LinkedIn?
Direct message sequences or sponsored posts?
Story ads or newsfeed ads?
Comment engagement or group engagement?
There is no perfect, one-size-fits-all, clean-and-tidy golden channel. There are simply other people also using the internet, usually with the same goals as you.
Can you help them solve a real problem? Prove it. It’s your ability to understand and serve people that makes the difference, not the channel you choose.