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624: Will You Still Be Here Tomorrow?

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Comments on most blogs are rarely all that interesting.

But one discussion, covering updates to a popular banking product, really caught my eye this weekend.

The product was regarded as being the most feature-rich outside of unfavorable, bloated alternatives. It was described as being the individual’s top pick.

But they then went on to describe how a product with fewer (even basic) features, that was less fit-for-purpose in their particular case, was fast becoming there new market preference.

How can this be?

A case for trust

The ‘lesser’ competitor was not winning in features and functionality. But they were starting to win on trust.

They had transparent development practices and roadmaps, so everyone knew what was coming and when. They had a very small – but active – community with strong engagement and support. You knew what was going on, and you knew people cared about the work.

A case for tomorrow

The lacking of these elements led the commenter to fear their former-favorite tool could “close down at any moment”, citing they had consequently spent years also using a backup product “just in case”.

Paying twice, to use two products, “just in case” the favorite/popular option disappeared. All because there was no transparency and no perceivable community.

The quality of the product is only a part of one’s decision to take action.

The world surrounding that product – trust in the company, trust that others care, trust they will still be here tomorrow – matters even more.

Will you be here tomorrow?

It’s one of the reasons why companies like have such loyal supporters – there is transparency from the company and there is a promise to still be there tomorrow.

Similarly, it’s one of the reasons why we roll our eyes when Google announces another messaging platform – they tell us nothing, and they’ve a track- record of terminating their work without warning.

Will you be here tomorrow? Does the market know that?


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943: Better Than Passion

By exploring and refining craft, we often experience more passion for that craft as we progress. Passion isn’t the point, though: craftsmanship is the point.
Instead of “Do work you’re passionate about”, we should become advocates of “Refine your craft and try new things” – the results could be more fulfilling than you know.

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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

You are creating what matters.

How can we help you sell it better and make more impact?

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Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.