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612: The Reason You’re Scared

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Years ago, a mentor many years my senior quipped that even great men still feel like little boys inside.

I found it to be a powerful reminder that, while the inner-talk is in our control, we all have similar default settings.

We all remember the bad grades and the bullies in school. Richard Branson got bullied for being dyslexic at school. Many moons after becoming a millionaire, he still had to have staff explain to him the difference between net and gross. And yet he owns a bank – Virgin Money.

I can relate to this, also finding numbers difficult. Our team has to support me in a similar way, ensuring math that gets anywhere close to me is double-checked for correctness.

We all remember the times we tried what we do so well now for the very first time… and were terrible at it. Most successful business owners have a laundry-list of failures that they seldom reveal to the public, that led them to the success they currently experience.

I can point to a number of my own, but not as failures so much as learning experiences – each taught me something that made the venture that followed more successful than it could have been otherwise.

CEOs, cause-driven business leaders, and everyone within those businesses, are all full of those who are still little boys (or girls!) inside. Just like everyone else.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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797: House Rules

Please, make the experience of doing business with your company as accommodating, delightful and memorable as you can. But for the benefit of everyone you serve, don’t sacrifice your “house rules”. They’re important for you and for those in your care.

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796: Play Your Game

Someone else made a bigger impact in their chosen field than you? Unless your mission is the same as theirs – unless you’re playing the exact same game – comparison makes no sense. Play your game.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

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Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.