Contact Us

610: Your Customers Don’t Trust…Themselves

Post thumbnail

Your customers don’t trust themselves, not really… and that’s a big reason for lost sales.

In this post, let’s take a look at what Ralph Waldo Emerson wrote on the matte of self-reliance:

“Yet he dismisses without notice his thought, because it is his. In every work of genius we recognize our own rejected thoughts: they come back to us with a certain alienated majesty. Great works of art have no more affecting lesson for us than this.”

Translation: We don’t trust ourselves until we see someone else first having done it.

This is like the person who “had thought of Uber first”, yet did nothing about it. Surely, had he believed his idea was a ~$100 billion idea (as Uber is presently valued) surely he would have done something about it? Unlikely; validation creates validation.

It doesn’t need to be Uber, either. It could be buying marketing services, or perhaps a nice new suit. We may not feel worthy to pursue it until we believe we’ll “make it work”. The fear of failure and of being misunderstood holds many back.

Which leads us to the next quote:

“Pythagoras was misunderstood, and Socrates, and Jesus, and Luther, and Copernicus, and Galileo, and Newton, and every pure and wise spirit that ever took flesh. To be great is to be misunderstood.”

Turns out, breaking consistency, being seen to fail on occasion… these things are what all greats suffer.

Those we wish to serve need to believe the transformation they seek is possible for them… and that even if it isn’t, the act of trying will still transform them into that which they seek to become.

Are you helping your customers trust themselves?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

Post thumbnail

647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

Post thumbnail

646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.