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August 10, 2019     Daily Post

It’s Not About Which Platform You Like Best

“But I like using Facebook more than Twitter”, says the marketing person.

Who said we get to choose where our audience is?

If your audience is on Instagram, it doesn’t matter if you think it’s a shallow show-reel of humanity’s worst, or not. They’ll remain there independently of your feelings on the matter. You can choose to show up and use the platform fully, or you can leave those you wish to serve to be served by somebody else instead.

If your audience is looking for things on Fiverr, it doesn’t matter if you think it’s marginalizing, or not. They’ll remain there independently of your feelings on the matter. You can choose to show up and use the platform fully, or you can leave those you wish to serve to be served by somebody else instead.

If your audience is on a golf course in Florida, it doesn’t matter if you think golf is a sorry excuse for a sport for lazy people in loud clothes, or not. They’ll remain there independently of your feelings on the matter. You can choose to show up and play with them, or you can leave those you wish to serve to be served by somebody else instead.

It’s not about platform, it’s about people: we get to choose whether to serve our market or not. If we show up for them where they are, with their story, we get our turn.