Contact Us

607: It’s Not About Which Platform You Like Best

Post thumbnail

“But I like using Facebook more than Twitter”, says the marketing person.

Who said we get to choose where our audience is?

If your audience is on Instagram, it doesn’t matter if you think it’s a shallow show-reel of humanity’s worst, or not. They’ll remain there independently of your feelings on the matter. You can choose to show up and use the platform fully, or you can leave those you wish to serve to be served by somebody else instead.

If your audience is looking for things on Fiverr, it doesn’t matter if you think it’s marginalizing, or not. They’ll remain there independently of your feelings on the matter. You can choose to show up and use the platform fully, or you can leave those you wish to serve to be served by somebody else instead.

If your audience is on a golf course in Florida, it doesn’t matter if you think golf is a sorry excuse for a sport for lazy people in loud clothes, or not. They’ll remain there independently of your feelings on the matter. You can choose to show up and play with them, or you can leave those you wish to serve to be served by somebody else instead.

It’s not about platform, it’s about people: we get to choose whether to serve our market or not. If we show up for them where they are, with their story, we get our turn.

Podcast

Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

LISTEN NOW
Book

Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

VIEW ON AMAZON
The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

Post thumbnail

678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

Post thumbnail

677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

Post thumbnail

676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

Post thumbnail

675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.