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603: The Reason You Don’t Like Marketing

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There’s a good reason why you don’t really like marketing as a cause-driven or sustainable business.

“It makes you feel icky.”

Here’s why, and here’s what to do about it.

Icky marketing is what we see most often.

The Instagram or Facebook ads you see of the guy promising to reveal a super-secret that will change your life.

The limited-time-only webinar that will show you how to unlock untold riches so you can live a life of conspicuous spending.

The last-chance to get your half-off discount on a product that’s actually been half-off for the last 6 months.


This is why you don’t like marketing. Here’s my advice for you if you’re turned off by this: Don’t do it.

Just don’t do it. Don’t lower the tone of your business, team or cause, by producing content that presumes those you wish to serve are ignorant or naive.

Better marketing is what we don’t see.

The social posts that never asked anything of you. They were simply helping you out along your journey.

The materials and tools you needed that were freely distributed to you without forcing you to mess around with opt-in forms or unrelenting email sequences.

The people who seem to keep showing up, day after day for your benefit, like a benevolent aunt or uncle, who you would genuinely miss if they stopped doing it.

There’s the key point: your marketing is ‘working’ when your target market would miss you if you stopped.

Your relationship through contribution is more important than your CPAs and CTRs. Because good relationships mean you don’t need to keep asking for the click, or for the share, or for repeat business.

Which bucket does your marketing fall into?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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903: Motive Matters

If you make an offer that solves a problem for someone, the motive is clear: “This made my life better. I want to do that again.”
In every communication, every message, every ad and every call, the motive is clear, and it matters.

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Where evening learning and relaxation were possible, FOMO replaced with negative news cycles and stodgy nights of streaming video.
What we really need is FOFOMO – fear of missing out.

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901: The Birthday Test

A key distinguishing factor in effective marketing for cause-driven work is simply caring more. Consider the birthday test above to be a crude indicator of whether or not you’ve got work to do in this area.

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900: Wins Along The Way

What positive change you can create for others as a result of doing this work.
Whether this work is worthy of you, not if you’re worthy of it.
Goals move. Celebrate the process, it’s all we have.

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899: Marketing and Pets

If you want to sell more effectively so you can stay at the top of your choice of market, you have to continue learning about, caring about and connecting with that choice of market.
Your message is your way of showing you care

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898: What Will It Take?

“What will it take” nurtures mindful contributions of time and cash, enabling them to be efficient and essentialist with their resources. This mindset outperforms and outlasts chaotic competitors stuck doing whatever it takes.

You are creating what matters.

How can we help you sell it better and make more impact?

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