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603: The Reason You Don’t Like Marketing

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There’s a good reason why you don’t really like marketing as a cause-driven or sustainable business.

“It makes you feel icky.”

Here’s why, and here’s what to do about it.

Icky marketing is what we see most often.

The Instagram or Facebook ads you see of the guy promising to reveal a super-secret that will change your life.

The limited-time-only webinar that will show you how to unlock untold riches so you can live a life of conspicuous spending.

The last-chance to get your half-off discount on a product that’s actually been half-off for the last 6 months.


This is why you don’t like marketing. Here’s my advice for you if you’re turned off by this: Don’t do it.

Just don’t do it. Don’t lower the tone of your business, team or cause, by producing content that presumes those you wish to serve are ignorant or naive.

Better marketing is what we don’t see.

The social posts that never asked anything of you. They were simply helping you out along your journey.

The materials and tools you needed that were freely distributed to you without forcing you to mess around with opt-in forms or unrelenting email sequences.

The people who seem to keep showing up, day after day for your benefit, like a benevolent aunt or uncle, who you would genuinely miss if they stopped doing it.

There’s the key point: your marketing is ‘working’ when your target market would miss you if you stopped.

Your relationship through contribution is more important than your CPAs and CTRs. Because good relationships mean you don’t need to keep asking for the click, or for the share, or for repeat business.

Which bucket does your marketing fall into?


Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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