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596: Strategy VS Hard Work

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If we have the right business strategies, can we circumvent the need for hard work?

If that’s the goal, it’s normally the wrong goal:

Strategy without hard work

We’re sold this structure in almost every marketing advert we see online.

“There’s one secret trick you don’t have that enables easy success. Sign up for the webinar now.”

Of course, it’s premises like this that give “marketing” a bad name.

You see, this is unnatural in our current market. Effective, easy things either (due to saturation) become less effective or less easy. Things lose their luster when everyone is doing them, don’t they?

The moment it becomes less ‘easy’, the promise of “strategy without hard work” goes out of the window. This is typically when a particular corner of the marketplace enrolls into the next ‘secret trick’ for ‘easy success’.

What’s the alternative to this fruitless merry-go-round?

Strategy plus hard work

When we’re not afraid of a little hard work, we open up new avenues for our business.

While everyone else is chasing the next “easy, sure thing”, you can concentrate on refining your execution until it becomes truly effective.

That’s not to say every day must be ‘hard’… Rather, it’s a call to ‘putting our effort where our hearts are’. If that leads to  the success of the businesses we work on and for the benefit of our teams, customers and causes they support, we need not fear hard work.

We’re not ‘missing a trick’ because we exceeded a four-hour work week this week. It’s simply an assurance that we’ll thrive.

I love the leverage we can create from implementing good strategies. That’s why our teams put so much energy into programs like, which help businesses communicate more clearly. But, as anyone will know who goes through our programs, those who get the best results aren’t just sat waiting for success to land on their laps. Instead, they’re prepared to relentlessly and methodically execute upon the right strategies until they create the results they’re looking for.

Do you have the right strategies AND the readiness to work hard?



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941: Avoid Opinion Neutrality

People don’t just buy your products. They buy why they exist. They buy as an expression of a shared belief.
If you’re opinion neutral, there’s no reason to buy beyond the need for an essential, marginalized commodity.
Are you opinion neutral? How can you be a little more yourself, for the benefit of your work and for those you wish to serve?

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940: They’ll Steal, That’s Fine

They’ll steal, that’s fine. I’ve had bodies of work stolen, even falsely attributed in award ceremonies – things that I made, and worked hard on – they‘ll steal, that’s fine.
In some cases, it’s indefensible; in others, our attorneys took care of it (and then some).

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939: The Disease Is The Cure

Don’t know how to make the sale? Sell more. You’ll find the pain behind the pain that needs solving, by spending more time with those you wish to serve. The disease (sales problems) is the cure (just keep selling).
What are you struggling with?

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938: Your Selfish Secret

When you’re not that great, and everyone knows it, you’re safely discarded by the market.
When you’re the best, and everyone knows it, you’re able to influence significant change.
Are you being a selfish secret? What are you going to do about it?

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937: Connecting With Ideal Clients

When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.

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936: Just Start

“I need all these things before I can launch.” “I need this sum of money before I begin.” “I need these things before I can become rich.”
Those who say these things are very sure of their words, considering they’ve never done it before.
Honestly: just start.

You are creating what matters.

How can we help you sell it better and make more impact?

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