Contact Us

596: Strategy VS Hard Work

Post thumbnail

If we have the right business strategies, can we circumvent the need for hard work?

If that’s the goal, it’s normally the wrong goal:

Strategy without hard work

We’re sold this structure in almost every marketing advert we see online.

“There’s one secret trick you don’t have that enables easy success. Sign up for the webinar now.”

Of course, it’s premises like this that give “marketing” a bad name.

You see, this is unnatural in our current market. Effective, easy things either (due to saturation) become less effective or less easy. Things lose their luster when everyone is doing them, don’t they?

The moment it becomes less ‘easy’, the promise of “strategy without hard work” goes out of the window. This is typically when a particular corner of the marketplace enrolls into the next ‘secret trick’ for ‘easy success’.

What’s the alternative to this fruitless merry-go-round?

Strategy plus hard work

When we’re not afraid of a little hard work, we open up new avenues for our business.

While everyone else is chasing the next “easy, sure thing”, you can concentrate on refining your execution until it becomes truly effective.

That’s not to say every day must be ‘hard’… Rather, it’s a call to ‘putting our effort where our hearts are’. If that leads to  the success of the businesses we work on and for the benefit of our teams, customers and causes they support, we need not fear hard work.

We’re not ‘missing a trick’ because we exceeded a four-hour work week this week. It’s simply an assurance that we’ll thrive.

I love the leverage we can create from implementing good strategies. That’s why our teams put so much energy into programs like, which help businesses communicate more clearly. But, as anyone will know who goes through our programs, those who get the best results aren’t just sat waiting for success to land on their laps. Instead, they’re prepared to relentlessly and methodically execute upon the right strategies until they create the results they’re looking for.

Do you have the right strategies AND the readiness to work hard?



Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

The Huffington Post Inc. Amazon
Podcasts TNW Barnes&Noble
The Huffington Post Inc. Amazon Barnes&Noble Podcasts TNW

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.