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582: Unnatural Marketing

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Ever experienced marketing that feels ‘natural’ to you? Like it talks your language?

To achieve this for our own cause-driven, social-conscious companies, we have to do what is for us inherently unnatural.

Here’s the difference:

Your natural

Bring ‘your natural’ to your work, allowing your genius to create something your audience will love. But remember they will not understand any of it.

Without ‘your natural’, you’d run out of energy. But decisions happen in the minds of the market, not in our own, don’t they? So then, it’s also our responsibility to be in their hearts and minds as much as possible, in order to provide the greatest levels of service.

We need ‘their natural’, too.

Their natural

Bring ‘their natural’ to your work, allowing you to connect intimately and effectively with your audience. But remember it will not not be easy for you.

In fact, you’ll likely need to continually remind yourself to enter this space. It’s tough, but it’s all that matters to your market.

The more time we spend together with them in their world, talking their language, seeing things their way…the easier it is for them to choose your company over any other option in the marketplace. Regardless of scope, price, quality or value.

Your natural enables your genius. Their natural makes those breakthroughs theirs.

Those who compete against you are unlikely to understand this.

That’s your advantage.

Tip: If you want to speak the language of your market–to win over your market–check out BuiltForImpact.net.

 

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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678: Getting What You Ordered

We get what we order. Sometimes we don’t order well, sometimes we don’t order specifically enough. Sometimes we’re not brave enough to send it back if it was genuinely wrong. But we always get what we order.

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677: Anticomfort

Doing the right thing isn’t usually very comfortable.
It may not be comfortable, but there’s comfort to be found in the knowledge that you’re building a better future.

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676: We Need You To Do It

Delegation and systemization is really important for growing teams. Those activities should help reveal what we need you to do more than anybody else.
What does your team need you – and only you – to do?
Do that today. We’re relying on you.

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675: Mediocrity vs Creativity

Creativity might not work.
Social media posts that routinely share awards and team members favorite coffee won’t get you any attention. Nobody cares. But it’s safe and easy. You can pay anybody to make these.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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